Asir region is first with launch of tourism identity

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Fri, 2024-05-03 14:42

Saudi Arabia’s Asir region has become the first in the Kingdom to create a regional tourism identity, accompanied by the slogan “Karam Al-Arouma,” or “the generosity of the people of Asir.” 

Asir Gov. Prince Turki bin Talal bin Abdulaziz, who also heads the Asir Region Development Authority, launched the identity at an official ceremony organized by the authority and hosted by the Rijal Heritage Village in Rijal Almaa governorate.

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