RIYADH: The Saudi Culinary Arts Commission signed an agreement with the Saudi Coffee Co. with the aim of cooperating in several initiatives to preserve the heritage of Saudi coffee.
The Culinary Arts Commission was represented by its CEO Mayada Badr, while the Saudi Coffee Co. was represented by its CEO Raja Al-Harbi.
The agreement provides for collaborative work between the commission and the company in several areas, such as a program to develop a media library and local culinary arts stories and the designing and marketing of tourism routes for coffee plantations.
It will support Saudi coffee events and festivals, issue licenses to Saudi coffee experts, encourage local production, promote the company’s products in digital shops specializing in Saudi culinary arts, and set standards for the processing of coffee beans.
This agreement comes as part of the Culinary Arts Commission’s efforts to promote coffee following the government’s declaration of 2022 as the Year of Saudi Coffee.
Through partnerships with authorities associated with Saudi coffee, the endeavor aims to develop the sector, improve the quality of coffee products, empower those working and investing in coffee, celebrate Saudi coffee heritage and share it with the world.