PIF establishes Badael Company in bid to reduce smoking prevalence in Saudi Arabia

RIYADH: Saudi Arabia’s Public Investment Fund announced on Thursday the establishment of the Badael Company which aims to reduce the prevalence of smoking prevalence and promote a healthier lifestyle in the Kingdom.

The initiative has been launched in the run-up to the World Health Organization (WHO) World No Tobacco Day on May 31.

A statement released by PIF said the initiative is line with Saudi Arabia’s focus on improving the quality of life for its citizens as part of Saudi Vision 2030.