Saudi Arabia seeks to attract Japan tourists amid global campaign

TOKYO: Saudi Arabia held its second tourism roadshow in Tokyo on May 25 with 15 partner companies participating to showcase “the hidden attractions” of the Kingdom.

In 2019, Saudi Arabia’s tourism body promoted the country’s attractions in 49 countries. The Japanese market is an important part of the global campaign, which would help the Kingdom attract 100 million regional and international visitors by 2030, said Alhasan Aldabbagh, who heads the Asia Pacific desk of the Saudi Tourism Board.