Saudi creatives showcase cutting-edge projects at Ithra

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Fri, 2024-02-16 21:47

DHAHRAN: Five finalists from the third edition of the King Abdulaziz Center for World Culture’s immersive design residency program recently showcased their projects.

Miznah Al-Zamil, head of creativity and innovation at the center, also known as Ithra, said: “We are not just nurturing innovators, we are trying to identify and promote breakthrough creatives who will help redefine the immersive tech landscape in Saudi Arabia and beyond.

The winning projects each utilized immersive technologies, including augmented reality, virtual reality, mixed reality, immersive audio and haptics. (Supplied)
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