Saudia unveils new logo, brand identity at event in Jeddah

JEDDAH: Saudi Arabian Airlines (Saudia) unveiled its new brand identity and livery during an event in Jeddah on Saturday, Saudi Press Agency reported.

According to a statement from the airline, the new identity reflects its commitment to modernization and includes colors that hold deep symbolism in the Saudi identity. 

SAUDIA also introduced developments in its guest services system and has incorporated artificial intelligence (AI) into its operational processes, and announced refreshed cabin crew uniforms, SPA added.