Who’s Who: Bandar Al-Mashhadi, CEO of the Media Rating Co.

Bandar Al-Mashhadi is CEO of the Media Rating Co., a privately owned company that provides content consumption data measurement services to the media industry in Saudi Arabia. It is the Kingdom’s only licensed provider for data on viewership and is authorized by the General Authority of Media Regulation.  

The company aims to provide reliable insights into viewership and consumption patterns by ensuring its measurement methodologies align with the ever-changing requirements of media owners, agencies, and advertisers.